3 different masthead designs

In this media task, we had to design 3 different masthead for a plantsbrook school magazine. The first masthead uses the effect of 'Block lettering' to make the text font bold and noticable. I have used a dark black background, and used white bold capital lettering to draw attention to the title for the target audience. Within the white block lettering i have used a red fine liner to outline each letter, using the colours black, white and red because it the colours associated with plantsbrook school, and therefore not only rememberable, but also recognisable. The purpose of this masthead is to grab the audiences attention.

The second masthead is on a white background. I have used multi-coloured capital letters to write 'PLANTSBROOK SCHOOL 2015'. This gives a very friendly and childlike impression on the reader. Next to the writing is the plantsbrook school logo, identifying the school brand and also to make it memorable to the target audience.

The third masthead is a very simple and formal layout. In the middle of the banner writes 'Planstbrook School Parents Guide 2015' in a very formal font. This masthead is simple, yet attracts the more mature target audience, and symbolies that the magazine content is also very simple and 'straight to the point'.