Final Products

Question 7

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Question 6

Question 5

Question 4

QUESTION 4: Who would be the audience for your media product?

 My media product is a music magazine called 'SENSATION'. It is a magazine which focuses on the genre of pop music and current trends, and therefore is aimed at teenagers, predominately females ages 16+. I have chosen this to be my target audience, as this group of people are most familiar with the genre and artists of today's generation and i feel it will appeal to this audience range as they are most suited. The images on the left illustrate the type of people who would purchase and read Sensation. It is mostly aimed at teenagers who are most likely to be in higher education or in college. The majority of my target audience may also be students. My target audience is most likely to be wearing the latest trends of clothing, something fashionable or unique to their individual taste. The picture demonstrates what a typical teenager might wear during the summer time. Brands fro Topshop, River Island, h&m, Boohoo.com and ASOS seem to be current at the moment and many designer brands. They may dress like this under influence from celebrities and public figures, and taking care of their appearance and outfit is something very important to them. 

My target market is most likely to be living away from home as they would be studying a degree at university, either in halls of residents, sharing a flat or student house or perhaps still in school completing their higher education and living at home. It can be difficult to determine what a teenager may value at this age, for this is the age of vulnerability and making that transition into the real world. My target audience are most likely to value good friends and family relationships, being able to enjoy the current music and partying and 'living life to the full'! 

When it comes to socializing, this may vary completely, from perhaps chilling at a mates house, or going down to your local pub, to nightclubs and partying. An important thing to consider is that music plays a huge role in socializing, with today's pop culture, every teenager is familiar with the latest hits and music artists, and this is a focus point for my music magazine, which explains reasoning for my chosen audience. House-parties are also a common event that teenagers are likely to attend, which presents itself an opportunity to identify and explore new music and keep up with today's pop genre and can be very useful. 

Teenagers are most likely to spend money on food and clothes. Eating out is becoming increasingly popular over the years and it is also of great importance to look good! Money is also likely to be spent on night clubs, alcohol and drinks in general. A teenagers free time can be spent in multiple ways. Most usually with friends or clubbing, however time spent with family and studying is also essential, It is important for my audience market to learn the skill of time management, as it can often lead to teenagers becoming depressed and tired easily. As my target audience are likely to have a very restricted disposable income, they will be looking for part time jobs or saving, therefore it is reasonable that my music magazine is priced at £1.99. When choosing my target audience its also important to consider other purchases that teenagers may use. E.g. 17 is the legal age to start driving, and therefore costs on cars, petrol also need to be taken into account. The music magazine is of a reasonable price and is affordable to these students. 

When it comes to driving as a late teen, it can be a very exciting experience, that sense of independence and freedom is something very fulfilling. They are most likely to purchase a second-hand car or just a basic car that does the job, as it is likely to be their first car and will not be able to afford the newest car! It is heavily reliant on the teenagers parents to provide them with these 'luxury items'. As a common theme, mini's and fiats tend to be popular amongst the youth. This is ideal for this audience as they are then able to go for road-trips and listen to music in their cars, increasing pop publicity. Radio stations such as CAPITAL FM and HEART are targeted towards students. 
I would assume that the majority of my target audience would own an iPhone or Samsung, for these are the most popular phones. My target audience are available to a wide range of technologies and devices when it comes to listening to music. For example, downloading music onto iphones, ipads, tablets etc and listening through speakers or headphones. MTV is a TV channel that purely focuses on music, there is also the radio. In public places, various coffee shops and restaurants play music and there is also the opportunity to go and see live music via concerts and festivals. When going to watch movies, sequals and trailers 

When considering the JICNAR scale, my target market of teenagers and students fit the lower bands of D or E, but this cannot be generalized to the mass market, as everyone has different circumstances. E.g. if a student is living at home, they are more likely to have a higher disposable income, and therefore be categorized in the ABC1 band and tend to be more middle class than working class.
 Here is the JICNAR SCALE 
JICNAR Scale

Group A (Professionals)
Upper middle class e.g. Barrister, Doctors, Executives

Group B (Managerial)
Middle class e.g. Bank managers, Teachers

Group C1 (Non-Manual)
Lower middle class, white collar workers e.g. Office workers

Group C2 (Manual)
Skilled working class, blue collar workers e.g. Car mechanic, Machine operators, Construction workers

Group D (Partly Skilled)
Semi or unskilled manual workers e.g. Assembly line worker

Group E
Casual workers, dependent on state benefits, students
 

Question 3

Question 2

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Question 1

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Double page spread development

contents page improved

contents page

Here is the development of my contents page, using the skills i have learnt in lesson i have been able to create a bases for my contents page in which i can keep adding to and improving on. The bottom image shows my understanding of guide lines and working to make sure all my text is aligned correctly to that particular guide line in order to ensure consistency and tidiness throughout my contents page. The images above are close ups of my column show the use of different texts and fonts to separate my titles from the description underneath and to also give the column a bit of shape. This shows that the contents page is also mirroring convention. I have created boxes to put behind my main text and also used a larger font size for the page numbers as they are a crucial part of the magazine. I have also placed an image onto my contents page, i am still in the process of taking photo's that are of a good quality in order to make my contents page as professional as possible.

Research into contents pages and double page spread

I have conducted some research into the types of contents pages music magazines have. Well known and successful magazines such as 'Q' and 'MOJO' and i have noticed that these magazines all follow the same house-style and follow convention. A common theme among these music magazines is that they all feature the standard elements of a magazine. These include a title, use of images, sub-headings, advertisements and page numbers. I will ensure that my contents page features all these key elements and has given me some ideas about the type of contents page and layout that i want my contents page to have. The use of columns is a very good layout to have when listed the contents of the magazine and with the use of guide lines i will ensure my contents page also follows this convention. There is also a distinctive colour scheme, the contents page in the bottom right hand corner shows the title 'Contents' in bold red lettering, and throughout the page, the colour red is shown alternately in contrast with the white lettering, showing a common theme. This theme of red and white colours is maintained across the page and also uses the same fonts, showing consistency, this is something i will aim to do in my contents page. The MOJO contents page uses a very simple and proffessional colour scheme and layout, which can be percieved as reflective of the genre of music it portrays and represents that type of audience. This is something to consider for my music magazine, and it represents my genre of modern pop and the culture it portrays. The most significant features that are clearly identified is the Contents title, which is most likely always located at the top of the page, followed by the way in which the contents of the magazine are listed, although the use of columns is conventional, perhaps a more effective display could be the use of blocks or scattered about, as it is something different.

Common Features:
Title
Headings
Sub-headings
Main images/lots of little images
Column Structure
Page numbers
House-Style
Colours, Fonts and Captions
Advertisements/Consumer interactions

Double page spread content

Final Magazine

Third draft

Second draft

Front cover- First Draft

Leading & Kerning using fireworks.

Leading is a piece of terminology often used in media. It is the amount of space between letters. It is important because different distances between letters can indiate different meanings to the text, and can make a piece of text or a title more visually appealing.

Kerning is the process of adjusting the amount of space between letters to create different effects and to make the text stand out more. Kerning allows you to increases or decrease the distance between letters, in order to make the work fit all on one line, or to seperate the piece of text or title to cover more background space. It is important to use this took when creating a music magazine, as the emphasise on the masthead, in comparison to anchourge text is vital in visuallt attracting an audience to partucular parts of the magazine.

Continuing with photo editing

Photo Editing Ideas

I have used a website called 'befunky' as a photo editing tool, using this website allowed me to explore the different editing techniques, adjusting the brightness, background and sharpness of the photograph.

Front cover images

I have selected these 5 photos to use for my main image, as these all display good qualities of what I want for the cover of my magazine. The first photo i have selected was taken on a plain black background using high key lighting, focusing on the internal features of my model. I chose this as it shows the simplicity that i want to convey as a pop theme for my magazine, the body language is suited to my genre of music as it implies a sense of attitude and is emotionless. The other photos i have tried on both a black and white plain background, using differnt body languages and facial expressions to see which best fits

Photoshoot Planning

I have planned my photoshoot that i have conducted  in order to collect and gather the photos that I would like to use for the front cover and contents page of my music magazine. I have chosen to use my friend Romy as a model, as she is most suited to my theme of simplicty. She has worn minimal make-up in order to achieve the 'natural' look that I am promoting in my music magazine and natural short hair. She has worn a grey baggy jumper that will symbolise the comfort of teenagers listening to chart music. I used the Plantsbrook Drama Studio as my location when considering the photoshoot, due to its black walls I could get an all black plain background, so the focus of the photo would be just on my Model. I also tried using a white background, to compare the images and see which photo best fits my plan. Using a good quality camera i was able to take some good photos, and using both high key and low key lighting to portray different perspectives for my images.

Research into Make-up ideas

November/December Feedback

I have read through my feedback and will take into consideration of the feedback and improve upon my previous work.

Photo Planning- Main image

I have put together a collection of the 'Main Images' from different pop music magazines. The celebrities can be used as examples of how imagary and photography can be used to attract a large audience and to create effective and powerful images, which can be used as inspiration for my music magazine. It is essential for the front cover to be eye-catching, and the use of lighting, hair and make-up, camera angles and background setting are all key focus points when creating my main image. Different magazines all use different editing techniques to portray different messages and styles of images.

Using Rihanna as an example, a close-up, mid-shot camera shot is used. This type of shot focuses on the smaller internal facial feautres. This is very effective in showing the beauty of Rihanna, facial construction such as her cheek bones and the way her make-up is done, it portrays a strong and bold message that you don't need lots of people/props/extravegent background to create a good main image, and this idea of using just a plain white background shows to be more powerful, attracting the attention of people and influencing them to buy the magazine. Her facial expressions also add to the powerfulness. No emotion is shown.

The use of make-up has been carefully thought out, the 'simple and more natural' look gives a different side to rihanna, as the public are used to seeing a much more glamourous side to her character. The idea of simplicity is shown through her make-up, making the image flawless, almost 'perfect'

The use of lighting is also used to create this main image. Bright lighting is used to bring out her complexition, creating the idea of healthy skin, the lighting makes it look like her skin has that healthy glow.