Leading is a piece of terminology often used in media. It is the amount of space between letters. It is important because different distances between letters can indiate different meanings to the text, and can make a piece of text or a title more visually appealing.
Kerning is the process of adjusting the amount of space between letters to create different effects and to make the text stand out more. Kerning allows you to increases or decrease the distance between letters, in order to make the work fit all on one line, or to seperate the piece of text or title to cover more background space. It is important to use this took when creating a music magazine, as the emphasise on the masthead, in comparison to anchourge text is vital in visuallt attracting an audience to partucular parts of the magazine.
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